You’ve probably considered sneaking food into the movies before. For one thing, the offerings at the concession counter usually consist of junk food such as nachos, candy, and ice cream. What if you want to eat something nourishing?
Then there are the prices. Why pay $5 for M&Ms when you can purchase them at a convenience store for a fraction of that price? Movie theaters make what seems like an unreasonable amount of money off of these snacks.
Indeed, movie theater popcorn has been called one of America’s biggest rip-offs. You could easily pay $8 for a tub of popcorn that cost the theater less than a dollar to make!
To make matters worse, you’re already paying a lot for your ticket. Movie tickets are increasingly expensive. Don’t theater owners feel ashamed to charge so much for snacks?